Michael Davoren, Managing Director, RE/MAX New Zealand, comments:
Did you know that there is an official ‘countdown to Christmas’ web site? When I visited http://emailsanta.com/clock.asp, there were 104 days to go.
Real estate agents can easily fall into a trap as Christmas approaches.
Every year, hordes of agents go around bemoaning the fact that things go awfully quiet in the property market through the festive season.
That line of thinking is out-of-date, and not indicative of buyer and seller activity in this day and age.
Often this is the period when buyers and sellers have more time, are making changes and resettling, and have more need for an agent.
It is more commonly agents in non-holiday destinations that perpetuate the perception, who predict and plan for a drop off in market activity over the Christmas-New year period. Holiday spots are not so affected.
And what happens when you don’t keep talking with the buyers and sellers, when you ease off on your prospecting and stop generating listings, and when you pull back on the advertising of your listings and stop maintaining your profile?
When you don’t keep up all this agent activity, your business activity is likely to slow… because it is a self-fulfilling prophesy!
Don’t lose three months income because of a two-week ‘wind down’.
Don’t wind down too early – and take two months to get back to speed in the New Year!
MICHAEL DAVOREN – M. 0403 571 571
Managing Director, RE/MAX Australia and RE/MAX New Zealand
Michael Davoren has been in real estate for around four decades and held Senior Management positions and Directorships with major real estate groups in Australia and New Zealand. Michael has also held leadership positions in the industry having been President of both the Real Estate Institute of Queensland and the Real Estate Institute of Australia. He was an Executive Board member of the Chicago-based International Consortium of Real Estate Associations for five years. Michael is an Australian Property Finance (APF) Director, a New Zealand Property Finance (NZPF) Director and a Director of SQUIIZ.com.au. He co-owns RE/MAX Australia and RE/MAX New Zealand.